In my line of work I deal with problems. In fact that is precisely what I am paid to do at Wavebid; manage and resolve incoming support issues from our clients. This can be a rewarding position, hearing the relief and gratitude from the customer on the other end of the phone when I fix their issue, but it can also be a grind. As soon as one person is settled there’s another one moments away who requires my help. On certain days this can get a bit demoralizing, and on the worst days I wonder, “Are we doing something wrong?” But after my experience at Conference and Show I had a realization: I never get to talk to all of those people who AREN’T having an issue, and they make up the vast majority of our clientele.
Over the course of four days I stood in the booth at C&S, shaking hands with customers of ours who I haven’t talked to in years. I helped them learn the system, get past that learning curve, and they were off, plugging away with their business and I was on to the next customer. And so hearing client after client talk about their success with our tools, I was reinvigorated. This was such an incredible morale boost for me and the Wavebid team. I was reminded of what it is that I love about my job. I help people, and I work for a company that is designed to help people. We don’t cause problems, we resolve them. Our mission is to help auctioneers. Period. And the best part is, it’s working! Our success is in the hundreds of clients who use Wavebid everyday and don’t talk to me.
I had another realization, too: Those customers I’ve been talking to recently, that won’t last forever. Soon they will have the knowledge they need and will have no reason to call me. Cue existential despair. But it’s okay. Like I said before, there is another customer waiting in the wings, and as long as auctioneers keep realizing what we can do for them and we keep delivering, this will always be true.
So thank you to each and every one of you who came to the booth to shake my hand at Conference and Show. I mean this sincerely. I am genuinely appreciative of your business and especially appreciative that you took the time to let us know that we are doing a good job. Thank you, and don’t hesitate to call.